Tag: Increase sales

Get a bigger slice of the cake

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Obviously securing new customers is an important way to increase sales, but that might involve expensive (and unpredictable) advertising and marketing campaigns. So don’t overlook the opportunity to sell more stuff to existing customers. Often this will provide some lower-hanging fruit. You might want to consider: Making complementary products easy to add (e.g. McDonalds: “Would you like fries with that?”). Bundling a group of products together (e.g. McDonalds: “What about…

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