Brendan’s Blog

Do what you gotta do

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If Jim Webb had had you in mind when he penned this classic he’d have added “… but make sure you write it down first.” Every business should prepare a written business plan and review progress against its objectives on a regular basis. But too many businesses fail to do that. Even more frustratingly, some people put huge amounts of effort into preparing ‘The Plan’ before the business is started… and then just leave it sitting in a drawer gathering dust! A better…

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Can’t get enough of your love

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One of the most effective ways of attracting new customers is by recommendation from happy existing ones. A lead that comes by such a referral will be much easier to convert into a sale than a ‘cold’ lead. But, even when all your customers are really happy with what you do, don’t assume that such referrals will happen by chance. Make sure you have systems in place to ensure you…

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Get a bigger slice of the cake

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Obviously securing new customers is an important way to increase sales, but that might involve expensive (and unpredictable) advertising and marketing campaigns. So don’t overlook the opportunity to sell more stuff to existing customers. Often this will provide some lower-hanging fruit. You might want to consider: Making complementary products easy to add (e.g. McDonalds: “Would you like fries with that?”). Bundling a group of products together (e.g. McDonalds: “What about…

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Getting More Action

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Generating new sales for your business doesn’t have to involve expensive marketing schemes and advertising campaigns. Of course, those can work very effectively, but there are lots of other ways to generate new leads. Make sure you know what kind of things work for your business and then make sure you have systems in place to maximise the advantage you get. Systems can be simple and inexpensive. But you need to…

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Because you’re worth it!

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Perception is Everything

David Ginola had a well-developed sense of his value as both a footballer and a model – and l’Oréal turned that to great effect in their branding. How might you apply this to your business? Changing the way in which you price what you sell is generally the quickest and easiest way to increase profits at a stroke. Whilst there are a few businesses that will have little or no…

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Origami – for business success

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If you could fold a piece of paper 42 times, it would be thick enough to reach all the way to the moon! Ok, practically speaking this would be an almighty challenge, but the principle stands – so why not apply a bit of origami to your business? It’s unlikely that there will be one singular ‘fold’ which will transform your business profits overnight, but the ‘origami effect’ will see…

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As far as I know, Albert Einstein wasn’t a businessman….

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But his scientific brain gets right to the heart of why many businesses with potential plod on making a modest but unspectacular living, when he famously said: “Insanity is doing the same thing over and over again and expecting to get different results.” If you want to improve your profits you must be prepared to change the way you do things. You need to take an objective look at your business and identify its shortcomings; then decide what changes will address those; and finally work…

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Good reads – chapter one

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One important reason is that whilst they might think of themselves as entrepreneurs, in reality they don’t act as such.

The funny faces of James Magee

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We couldn’t have met our tax deadlines last month without the excellence of our staff.  See the new-look, happy smiling face of these great folk who are keen to help our clients make and keep more money on the “Team” page of our website.

The pressure on small employers is building…

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Auto-enrolment “Auto-enrolment” means that even the smallest business which employs any “eligible staff” will soon have to provide – and contribute to – a pension scheme for their employees. The largest employers have been required to auto-enrol their staff for the last couple of years but, from as early as June 2015, companies employing fewer than 50 employees may be required to register. Each employer will be given a “staging…

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